PBR Rock Bar & Grill at Miracle Mile Shops in Planet Hollywood Resort & Casino will celebrate the Adult Entertainment Expo and Adult Video News Awards with the first annual “Hoe-Down Hoedown,” Friday, Jan. 7 starting at 10 p.m.

Party with some of adult entertainment’s finest and compete in the mechanical bull riding competition. The most impressive bull rider will win a $500 cash prize. Revelers can get down and dirty with 2-for-$8 beers and two-for-one Hoedown Throwdowns, PBR Rock Bar’s specialty cocktail.

PBR Rock Bar & Grill is the latest spot to hit Las Vegas offering beers, bulls and plenty of babes in its sprawling, 16,800-square-foot venue. Open seven days a week from 9 a.m. until the early morning hours, PBR Rock Bar & Grill offers guests hearty, American comfort food and barbeque around the clock. Beautiful babes and bad ass bull riders are dared to attempt to defy gravity on PBR Rock Bar & Grill’s daunting, hydraulic mechanical bull. Located at the center of the world-famous Las Vegas Strip at Miracle Mile Shops at Planet Hollywood Resort & Casino, PBR Rock Bar & Grill’s expansive, 3,000-square-foot patio gives patrons a front-row seat to all of the action. Complete with 105 wall-to-wall high-definition televisions, PBR Rock Bar & Grill provides sports enthusiasts with the perfect game-day retreat.