Will Sin City bounce back with this newest addition to the struggling Strip? The Cosmopolitan of Las Vegas thinks so. In fact, they feel that this is just a new beginning in Las Vegas. I couldn't agree with them more.
John Unwin, the CEO of the Cosmopolitan, sits down with ABC's Nightline to discuss why he feels that Sin City is primed and ready for another big player. Declaring the client he's searching for the "curious class", he feels that The Cosmopolitan fills a void left by many Las Vegas casinos, exploration.
I agree with that thought, as most casinos in Las Vegas, for obvious reasons, are designed to direct you to where they want you to go, almost like supermarkets. The comparison lies with the fact that at a supermarket, the things you need the most tend to be to the left, right, or in the back of the store. The things you don't need, seem to always be down the center aisles. With casinos, you'll fine that the carpets are too busy for you to want to stare at, and the ceilings tend to be dull, causing you not to look in either area. Of course there are exceptions to this rule, but the idea is to get you to always look ahead, which is where all the gambling is.
The Cosmopolitan has done a great job with the exploration factor. With a tucked away pizza joint here and a buffet you have to search for there, with art everywhere you turn, even in refurbished cigarette dispensers, you can endlessly explore at The Cosmopolitan.
My hat is off to the newest resort on the Las Vegas strip. I encourage you to watch the Nightlife video below. Although I'm not a fan of the ABC correspondent's snarky attitude, which really isn't any different than many other news outlets that come to do stories on Las Vegas, it is a good video.